Just before she joins ESSENCE for our first-ever ESSENCE Wellness House in Atlanta on March 7, we spoke exclusively with Dixon about accusations that she might be racist for specifying Black women in the ad. All this hate had the opposite effect on the company than the trolls were most likely hoping it would. Although the ad was originally released in early February, a swarm of people left negative reviews for the company on Monday.

Four years ago, a group of Target employees persuaded the retailer to try a test during Black History Month that would gauge customers’ interest in black-themed merchandise.
"Boycott The Honey Pot Company, and Target. RACIST. A judge on Thursday temporarily lifted a visa ban on a large number of work permits, undercutting a measure that the Trump administration says protects American jobs in a pandemic-wracked economy. Black History Month campaigns from brands should advance the mission and purpose of the celebration Black History Month was officially recognized in 1976 by President Gerald Ford.

The only thing we as Black women business owners can do is make really successful businesses.”, Despite the misinterpretation of the advertisement by those quick to call Dixon racist for wanting little Black girls to succeed, she insists that wasn’t her goal.

Two of the most popular Philippine tourist destinations, including the Boracay beach, have partially reopened with only a fraction of their usual crowds showing up given continuing coronavirus restrictions. This is Target’s fifth consecutive year putting together a Black History Month offering, so Melanie Gatwood, Target’s Director of Multicultural Murchandise, knew it had to be the best so far, with a little something for everyone.

By clicking Sign Up, you agree to our There are tons of movies, music, and books to buy instead. With Black History Month is literally around the corner, Target has dropped a new apparel line celebrating everything that is excellent, amazing and … Celebrate Black History Month with special Target Finds collections.

Items range from an infant onesie that says, “Black history in the making” to women’s and men’s t-shirts that feature the names of prominent heroes to children’s books about the leading men and women in black history. 1. Download The Appto explore more tools like Planner+ and Food Safety. Although it did not appear that The Honey Pot Company made a public statement about the issue, its official Twitter account responded to a number of people to thank them for their support. Target said that it has had a longstanding commitment to empowering and investing in diverse suppliers in a statement to NBC News Monday. Target is celebrating by releasing a line of Black History Month-inspired apparel, and honestly, it’s perfect. ✊. These Matte Sunscreens are Perfect For Oily Skin. This year, it will be available in 700 stores nationwide and online. You can check out the full collection at Target.com. The assortment has been in stores since Jan. 6. “I have a lot of gratitude for that,” Dixon said humbly.

From the beginning, Target assigned a cross-functional team to the project. Until the disparity isn’t a disparity, it has to be talked about. If you never heard of it and want to support black business.. #GoBuyHoneyPot, Honey Pot, a black woman owned natural hair care line that’s sold in Target, had a commercial where they said they want to empower black girls. This was all in response to a 15-second Black History Month Target advertisement starring Dixon, in which she proudly states her plans to pave the way for future Black female entrepreneurs. I’ve been wanting to read More Than Enough, the autobiography written by Elaine Welteroth, current fashionista journalist and Project Runway judge and former Teen Vogue editor-in-chief, so I’m glad to see it made the cut. However, as an entrepreneur, she saw a specific reason why Black women deserved a special call-out. It features over 100 items, including apparel ranging from babies to adults, music, books, beauty products, decor and more. We’re proud to work with Bea Dixon and The Honey Pot team to highlight Bea’s journey to build her brand and bring her products to Target.

Paying homage to the history-makers of the past and recognizing those who are paving the way to the future, Google's ad gives you data and a taste of Black History month.
The commercial appears as part of Target’s Black History Month ad series “Founders We Believe In.” But the controversy has also brought an unintended silver lining. Another review accused Dixon of fueling racism and wrote that "she make the statement for the next black girl why should the color of her skin matter- totally racist and inappropriate. The line celebrates the strength, power and contributions of American people of color by highlighting black artists and activists, celebrating Africa and proclaiming that “Black is the new black.”

“I wasn’t necessarily blindsided [by the negative reactions], but I also didn’t have an expectation,” said Dixon, sounding calm and unbothered as always. These RBG Halloween Costumes Pay Homage To Ginsburg... 14 Gorgeous Fall Maxi Dresses To Cure Your End-of-... Amazon Prime Day Is Officially Coming in October,... What do you get when you combine amazing pieces, a $30-or-less price point, and the chance to shop incredible black-owned businesses? In additional positive news, comedian Cat Adell started a GoFundMe to buy Honey Pot products and donate them to the Downtown Women’s Shelter in Los Angeles. And considering only 3 percent of VC funding goes to women and only .02 percent to black female founders, why wouldn’t Dixon want to help close that gap? This year, the Minneapolis-based retailer is making a big bet on that idea. Past efforts have included supporting the Smithsonian’s National Museum of African American History and Culture, featuring prominent black Americans in its advertising and promoting a limited number of exclusive black history-geared products in stores. Of course, I’m most excited about the clothes. Purchases made through links on this page may earn us a commission.

I love everything about this commercial including the emphasis on helping the next black girl with her great idea-I'm officially a new loyal Honey Pot customer. They chose that particular clip for a reason.

Jackie Crosby is a general assignment business reporter who also writes about workplace issues and aging. This year’s effort differs in size, scope and tone, Artisst said. Winds grew stronger Thursday in California's wine country, threatening to escalate a massive wildfire that has burned for days and destroyed hundreds of buildings. Target has a new collection of clothing in honor of Black History Month, and it’s beyond incredible.

This is Target’s fourth year offering a collection that celebrates Black History Month. “Why specify Black?” one white reviewer question on Trust Pilot, while another writes “I would have considered buying from this company if it hadn’t been for the racist commercial.”.

Who doesn’t love a good graphic tee? Last month, for Black History Month, Target highlighted a selection of black-owned brands, as it usually does. "That means a lot to me.". Dixon says more products are soon to roll out, including a lavender vulva cream, boric acid and herb suppositories, menstrual cups and a panty spray.

According to Fast Company, it was March 1 when Dixon realized her company’s rating had gone down and why. This year, it will be available in 700 stores nationwide and online. I don’t necessarily expect the people making the [negative] comments to know that.”. Even in light of the brand’s undeniable success, Dixon says there’s still an urgent need to fund Black-female owned businesses. Retail analysts don’t keep separate sales numbers for specialty events such as Black History Month. “The reason why it’s so important for Honey Pot to do well is so the next black girl that comes up with a great idea, she could have a better opportunity. Please give them 5 stars https://t.co/FABhpr4ZkH, Shout out to all of the Black women and allies who gathered the edges of racist trolls who were upset by @Target commercial featuring The Honey Pot Company because the owner highlighted inspiring the next generation of #BlackGirlMagic for #BHM! Future moon explorers will be bombarded with two to three times more radiation than astronauts aboard the International Space Station, a health hazard that will require thick-walled shelters for protection, scientists reported Friday. Wells, Maya Angelou, Fannie Lou Hamer, Harriet Tubman, and Sojourner Truth, anyway. A black-owned business was subjected to a wave of negative reviews after the company's founder was featured in a Target ad, where she said she hoped her success could pave the way for black girls.